The New Bag Project.

YOU may not know the name of the brand but no doubt you will be familiar with their bags thanks to Emma Watson, Cate Blanchett, Taylor Swift, Kendall Jenner, Kate Bosworth, Emma Stone, Suki Waterhouse, Solange Knowles – we could go on, but we’ll leave it there – being fans. Thanks also to the very distinctive metal bar detail that features on all of their accessories – a design element that stems from the designers’ education at Parsons The New School For Design where Velez studied design and management, Bofill fashion design.

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«We always knew that we wanted to create a project together,» Losada-Bofill told us of their collaboration, the aesthetic of which combines architectural and historic references brought together in a minimalist way. «We also knew that we wanted to create our own hardware. It was a long process of inspiration and research before we met with a metallic engineer that gave form and life to the handle. It’s a signature that we will always keep and evolve with time.»

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Losada-Bofill and Velez, who both hail from Colombia, are an attractive package themselves. Striking in appearance and switched on when it comes to business nous, they find the surroundings in which they design an important aspect of their business. Losada-Bofill’s father-in-law is the celebrated Catalan architect Ricardo Bofill, and the girls have taken over his renovated 19th century cement factory home in Barcelona to conceive and create their designs.

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The girls’ sketch for the distinctive metal handle

 

 

«Our studio is located in a magical place that is both minimal and surrealist,» enthused Velez. «We were very inspired by the details and architecture there. We work very hard and try to be very professional in every single aspect of our company, paying attention to every detail and every decision that we make.»

The next step naturally involves expansion for the pair, who cite shoes, jewellery and collaborations with artists as areas they would like to explore. Until then, expect to see that distinctive bar on a bag near you soon.

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Taylor Swift

 

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